Progetto di archigrafia e wayfinding per nuova sede Unimore al Reggiane Parco Innovazion

iF DESIGN AWARD 2026 — Wayfinding

Environmental graphics and wayfinding for UNIMORE’s new university campus at Reggiane Innovation Park.

iF DESIGN AWARD 2026 — Wayfinding

Progetto architettonico

Architectural project

Zamboni Associati

fotografie

photo

Kai-uwe Schulte-Burnet

Designed for UNIMORE’s new university campus within the former Officine Reggiane industrial complex, the project addresses wayfinding as an integral part of the architectural experience.

A continuous system of lines, colours and typography guides students and visitors from the entrance to the central square and towards the different departments, extending across walls, floors and structural elements.

Rather than being applied to the architecture, the graphic system interacts with its scale, surfaces and industrial character, bringing together orientation and identity within a single spatial language.

Avanti
Avanti

Parco Reggia di Rivalta